A co-founder, Manoj is the marketing and retail domain lead of RainMan. He has led the effort to make RainMan’s services more oriented to marketing, taking it into promotions and pricing analytics as well as deep dives for distribution. He has also conceptualised the marketing datamart and scenario planner which allows companies to move quickly into a high level of marketing analytics deployment, while scaling up to a company wide deployment. He has also worked to make marketing analytics more relevant for retailers by bringing in new variables such as festival impact and environmental factors leading to predictive models. He has been the lead on a number of RainMan’s accounts including Johnson & Johnson, Titan and Wipro among others.
Starting as an Account Manager and Planner at Ogilvy and FCB ULKA, Manoj's 25 years' experience has given him a deep grounding in branding, product management, distribution and innovation management.
As head of marketing at Titan Industries, Manoj spearheaded the successful turn-around of the Titan brand and the relaunch of Fastrack and Xylys, Titan's premium brands. As a business head in international markets, he planned and executed Titan's forays into South East Asia and the United States, where his team that launched Tanishq won the Tata Group's prestigious Innovity award. Manoj was also Country Manager at Enterprise IG for India and built corporate and brand identities for key Indian companies during his tenure there.