When it comes to implementing analytics across a company, marketing departments' biggest problem is not of analysing all the relevant information it possesses. It's of gathering this information in order to analyse it, then updating fresh information as it comes in.

Octopus™, a proprietary RainMan product, solves this problem in real time. Once implemented, it pulls in every bit of information, much like the creature it was named after, and funnels it into a robust marketing database.

VISUALISATION

When implemented, Octopus™ ensures a smooth inflow of data into a now-cleaned up and logically-arranged marketing database. This can now take any queries from the marketing team. The result is that the marketing team now has access to a number of business reports that are not easily available otherwise or would take days to get out of the agency concerned. Simple correlations between marketing inputs and sales are shown automatically and all of these can be used for analysis.

PREDICTIVE DASHBOARD

Octopus™ allows for customised advanced analytic models, using various forms of regression, to be built and fed into it. This enabling marketing managers to forecast sales or any other key metric, based on planned inputs or likely future competitive pressures. An intuitive, real-time dashboard enables users to get multiple scenarios. These can be built, validated and tracked over time, enabling corrective action based on real-time market dynamics.

IMPLEMENTATION

RainMan provides a seamless service, underpinned by proprietary technology and processes, that combines data integration, visualization, modelling and prediction. As a result, we can successfully install and configure Octopus™ to meet your unique marketing structure and needs.

This is an automated online scenario planner that predicts the sales or any other KPIs. The model results are pre-loaded on the planner so that the client can use this user friendly dashboard to build and easily save scenarios with differing inputs and assumptions. Further it can optimize the mix dynamically given specific constraints given by the user.

RM Sales Optimizer is a business intelligence tool, with over 50 insightful and actionable sales reports. Designed by experts in marketing, sales and retail – the Optimizer comes with pre-configured reports which cover Like to Like analysis, Top stores lost and gained, SKU analysis and store profile analysis. The design is also flexible allowing for custom reports that can be created at the admin level.

With this capability of customization as required, which allows for sales model integration, it is one tool that your sales department needs to function optimally.

RM Sales Optimizer is especially suited for data where invoice level is available such as

FMCG distributor sales

Retail sales data from own stores and MBOs

Also when advanced models for price, sales and promotion optimization need to be integrated into a dashboard

For a demo of this product write to us at info@therainman.in

To make the algorithms developed easy to deploy, RainMan builds custom dashboards which are easy to use and sure to help in deployment of the analytics company wide.

RainMan builds customized dashboards that help in slicing and dicing marketing and sales data. As RainMan has a number of preconfigured reports for sales and marketing, the planning phase of a visualization project is reduced substantially.