When it comes to implementing analytics across a company, marketing departments' biggest problem is not of
analysing all the relevant information it possesses. It's of gathering this information in order to analyse
it, then updating fresh information as it comes in.
Octopus™, a proprietary RainMan product, solves this problem in real time. Once implemented, it pulls
in every bit of information, much like the creature it was named after, and funnels it into a robust marketing
When implemented, Octopus™ ensures a smooth inflow of data into a now-cleaned up and logically-arranged
marketing database. This can now take any queries from the marketing team. The result is that the marketing
team now has access to a number of business reports that are not easily available otherwise or would take days
to get out of the agency concerned. Simple correlations between marketing inputs and sales are shown
automatically and all of these can be used for analysis.
Octopus™ allows for customised advanced analytic models, using various forms of regression, to be built
and fed into it. This enabling marketing managers to forecast sales or any other key metric, based on planned
inputs or likely future competitive pressures.
An intuitive, real-time dashboard enables users to get multiple scenarios. These can be built, validated and
tracked over time, enabling corrective action based on real-time market dynamics.
RainMan provides a seamless service, underpinned by proprietary technology and processes, that combines data
integration, visualization, modelling and prediction. As a result, we can successfully install and configure
Octopus™ to meet your unique marketing structure and needs.